8 rules for better advertising
Want to get the most from your advertising dollar? Follow these 8 rules and make sure you get bang for you buck:
1. Talk to your target audience.
If you’re going to advertise, don’t waste valuable money talking to the people who aren’t interested in your product. That means being specific in the language you use and speaking in a way that attracts their attention.
Does your business have a meaningful difference?
Every business, big or small, needs to give a customer some reason to choose their product or service. The best way to do this, is to define why your product or service is different from the competition and more importantly why your customers should care that it’s different. In short, you position your business as distinct in the market.
Positioning in practice
Facebook. Are you missing the boat?
From a marketing point of view Facebook can seem like the ideal place to promote your business. Unlike most traditional forms of media, Facebook is bi-directional, so instead of just sending someone a one-way message, you can use it for things like research, brand building, customer service, finding new prospects as well as marketing.
So why aren’t more businesses making more of this opportunity?
The challenge of positioning your business
Most businesses find it difficult to say how they’re different from their competitors. Making those differences valuable to your customers is even more of a challenge. So is it worth the effort? The answer is obvious for those that are clear about their point of difference.
First question. Who are you?
Websites that make a difference to your business
Being online is no longer something that businesses should just think about, or put on a list to do ‘one day’ – it is now imperative. Your customers are turning to the net many times a day, looking for the types of products and services that you offer. If you’re not online, you could be left behind.
Evaluating your website
It’s easy to get lost in the technical stuff when it comes to websites, but if you understand a few key areas and can use these to judge how well your site is performing you’ll be able to maximise the effectiveness of your site.
