Brand building

Facebook. Are you missing the boat?

Facebook. Are you missing the boat?

From a marketing point of view Facebook can seem like the ideal place to promote your business. Unlike most traditional forms of media, Facebook is bi-directional, so instead of just sending someone a one-way message, you can use it for things like research, brand building, customer service, finding new prospects as well as marketing.

So why aren’t more businesses making more of this opportunity?