Next Gen Autos

Services:
marketing action plan, Brand Identity, Website Design & Build, Advertising & Promotion, inbound marketing, Advise & Act Programme, Digital marketing manager

Industry: Trade

Accelerating Next Gen Autos

When mechanic Dan Oliver returned from a stint in Europe, he had a mission. He’d worked in one of London’s most prestigious auto workshops and wanted to create his own version in Silverdale – providing top level expertise, customer service and technology.

As a startup, he needed a partner to help them build a strong foundation and gain traction in the local community. Enter Right Hand Man. We shifted into high gear and developed a comprehensive marketing plan that not only built brand awareness but also positioned Next Gen Autos as a leading automotive service provider in the area.

CHALLENGES

Right Hand Man identified several key challenges:

  • Establishing a strong brand presence as a startup in a competitive market

  • Building awareness and attracting customers in a new location

  • Showcasing Next Gen Autos' unique services and expertise

  • Developing a marketing budget strategy that aligned with business growth

SOLUTIONS

We mapped out a route to address Next Gen Autos' challenges:

Branding and Website Development

  • Designed a logo that reflected Next Gen Autos' premium positioning and modern approach

  • Developed a website that showcased their services, expertise, and commitment to customer satisfaction

Localised Advertising

  • Implemented a localised advertising campaign, including targeted flyer drops in combination with other local businesses

  • Increased awareness of Next Gen Autos as a new business in town, ready to provide exceptional customer service and modern technology 

Content Creation

  • Crafted thought-leadership articles that highlighted Next Gen Autos' expertise and unique services – such as ECU Remapping

  • Produced videos (including drone footage and interviews) to promote key messages and showcase their state-of-the-art facilities and experienced team

Google Search Optimisation

  • Optimised Next Gen Autos' online presence through monthly Google search campaigns

  • Increased traffic to their website and further established their reputation as a trusted automotive service provider

Marketing Budget Strategy

  • Developed a slow-grow marketing budget strategy based on results, gradually increasing spend over time as the business gained traction

OUTCOME

Our partnership with Next Gen Autos has been a success. By implementing a comprehensive marketing strategy that included branding, local advertising, content creation, and search optimisation, we have successfully launched Next Gen Autos as a premier automotive service provider in Silverdale.

The targeted marketing efforts have not only increased brand awareness and website traffic but also positioned Next Gen Autos as a trusted and skilled mechanic in the community. With our ongoing support, Next Gen Autos is well-prepared to navigate the road ahead and maintain their trajectory towards long-term success.

KEY METRICS

500+ new website visitors per month

Increased brand awareness and recognition in local community

Achieved advertising ROI within 3 months

 
 

Here’s what Dan has to say about our services:

“The team at RHM has been instrumental in growing my business from a startup to a thriving enterprise in Silverdale, Auckland. They provided invaluable assistance in creating a strong business name, branding, and website. The marketing action plan they developed has consistently brought in new clients every month. I truly value our regular meetings to review advertising results, which have helped me become a better business owner with their ongoing support. Effective marketing yields great results, and Right Hand Man has certainly delivered on that promise.”

– Dan Oliver, Owner, Next Gen Autos

 
 

Arrange a FREE, no-obligation marketing consultation today.