Misty Meadows Bio-Dynamic Farm
SERVICES:
WEBSITE DESIGN, BUILD AND COPYWRITING, MARKETING ACTION PLAN, EFFECTIVE MARKETING MANAGER, DIGITAL MARKETING, PUBLIC RELATIONS (INCLUDING TV)
Industry: Organic farming
Misty Meadows Bio-Dynamic Farm
Misty Meadows specialises in organic beef ‘from Paddock to Plate’. It is a start-up concept established by owner, Taryn Lunny. Paddock to Plate is a growing movement internationally, driven by people who care about where their food comes from.
Discovery Meeting and Research
Right Hand Man held a Discovery Meeting with Taryn to learn as much about her business as we could. Right Hand Man researched who her target market was and what ideal category Misty Meadows fell into – Paddock to Plate. Right Hand man also organised a focus group to sample her products, obtaining their opinions on the quality of Misty Meadows beef (all agreed it was some of the best tasting beef they had ever had).
Advise and Act
Right Hand Man advised on pricing and internal strategy. We also advised on structuring service offerings.
Website Build
Misty Meadow previously had a website performing poorly with a low SEO score and no google analytics. Right Hand Man weighed the pros and cons, deciding that, ultimately, a new website was more cost-effective than keeping and repairing the previous website. Misty Meadow now has a great new website with a fantastic SEO score.
Seven Sharp TV Feature
Right Hand Man made contact with PR. We believed the business had great pr opportunity, we reached out to 7 Sharp and was able to liase with the show’s planning producer securing a great exposure piece for Misty Meadows. Within a week of the piece airing, Misty Meadows secured 2 new clients, making $8,000 in sales. Taryn also benefited from high volume traffic rushing to her website.
L to R: Tamati, Misty Meadows owner, Taryn Lunny and cameraman.
Here's What Taryn has to say about working with us:
“I have found Right Hand Man excellent to work with. They are very understanding, they have produced a wonderful website for me and are working with me through all the hiccups that go with being a startup business. Colleen and Richard are both fantastic at taking what you tell them and putting it into a wonderful story. Angela is an excellent teacher and a great listener. I am very impressed at their contacts and how they manage to connect you with people that matter. Never in a million years did I think I would get on Seven Sharp… but they made it happen.
I have recommended them to a number of people and will continue to do so”.
