HMB Marine Electrical

Services:
marketing action plan, Website Design & Build, Brand IDentity, Advertising & Promotion, inbound marketing, Digital marketing manager

Industry: Marine/Trade

Charging Up Half Moon Bay Marine Electrical

For more than two decades, Half Moon Bay Marine Electrical (HMBE) has earned a reputation as one of Auckland's most trusted marine electricians. While the business had a solid base of loyal customers, the husband and wife owners saw potential to take the business to a new level, including opening a second base at Tamaki Marine Park (TMP).

Although HMBE had existing digital advertising in place, the client wasn’t quite sure whether the investment was effective / giving them a return on investment they desired. And they engaged Right Hand Man to come up with a solid, measurable plan – and provide the execution of marketing activities – so the owners could concentrate on what they did best.

We kicked off by auditing the existing campaign and implementing a comprehensive marketing strategy that showcased Half Moon Bay Marine Electrical's specialist expertise and top-level customer service.

CHALLENGES

Right Hand Man identified several key challenges:

• A refreshed brand identity to accommodate the new TMP base

• Limited online visibility and website traffic

• Difficulty in measuring the effectiveness of existing marketing efforts

• Lack of content highlighting Half Moon Bay Marine Electrical's expertise

• Lack of project case studies and customer testimonials

SOLUTIONS

We developed a multi-faceted approach to address Half Moon Bay Marine Electrical's challenges:

Branding Refresh

• Refreshed Half Moon Bay Marine Electrical's logo to better represent their expanded presence and expertise

• Designed new signage for both locations and vehicle signage for their new vehicles, ensuring a consistent brand experience 

Website Redevelopment

• Rebuilt Half Moon Bay Marine Electrical's website to showcase both locations and highlight their work through compelling case studies

• New website effectively communicates their expertise and top-level customer service across both locations 

Targeted Promotions

• Organised promotional deals with suppliers to create attractive offers for Half Moon Bay Marine Electrical's customer base

• Added these promotions to the newsletter and Google Ads for better tracking and measurement of sales generated from each offer

Digital Campaigns

• Implemented a digital campaign combining Google Search and targeted offers with Facebook ads

• Enabled accurate tracking of sales derived from these marketing activities 

Content Creation

• Conducted interviews and followed up on Half Moon Bay Marine Electrical projects to create compelling case studies and gather customer testimonials

• Collected stories and testimonials highlighting the exceptional services delivered by Half Moon Bay Marine Electrical

• Produced videos showcasing projects and interesting work undertaken by Half Moon Bay Marine Electrical teams at two locations

• Incorporated the content into Half Moon Bay Marine Electrical's monthly newsletter, communicating their expertise and customer service

OUTCOME

By partnering with Right Hand Man, Half Moon Bay Marine Electrical has successfully overcome their marketing challenges and achieved measurable growth. Our targeted marketing strategies, digital campaigns, content creation, and branding refresh have not only increased website traffic and sales but also reinforced Half Moon Bay Marine Electrical's reputation as a trusted and skilled provider of marine electrical services across two locations. With our continued support, Half Moon Bay Marine Electrical is well-positioned for future success in their industry.

KEY METRICS