Hampden High Security
SERVICES:
WEBSITE MANAGEMENT, DIGITAL MARKETING MANAGER, INBOUND MARKETING, TRADE SHOW DESIGN
Industry: Construction/Trade
Hampden is New Zealand’s leading high-security and perimeter protection specialists. They were looking for a new marketing partner and were referred to us because we could provide a service better suited to their needs.
Following a Discovery Meeting, we set about designing a Marketing Action Plan. This involved assisting with brand ID refinement, website management, digital marketing and inbound marketing.
Hampden were also very keen to showcase their products and services at a suitable tradeshow. We identified Facilities Integrate 2019 as an excellent fit as it had a very strong focus on security.
Next, we drew on our extensive trade show experience and put together a trade show plan. We designed the Hampden stand, with backdrop, video and printed product handouts. Hampden also bought in several impressive product samples, including a fully functioning Automatic Bollard that was a real attention-getter.
To drum up interest, we sent out an eDM to Hampden’s database prior to the show opening. But we didn’t stop there. To generate leads, we put together a promotion in which show attendees could go in the draw to win a prize if they booked a free consultation with Hampden.
By attending the show, Hampden raised brand awareness, got some excellent leads and are now looking forward to Facilities Integrate next year.
Here's What Hampden High Security has to say about working with us:
“Hampden had never done a trade show before, so we were in new territory. Because Right Hand Man regularly help clients with tradeshow strategy and design, we enlisted their assistance. They identified Facilities Integrate as an ideal fit with our brand and products. Working with the Hampden team, Right Hand Man put together an effective tradeshow plan complete with a lead generating strategy and designed an attention-getting stand. Thanks to Right Hand Man’s help, our attendance at the show was a success and we look forward to attending Facilities Integrate 2020.”
Kristian Baldwin
Managing Director
