Marketing Action Plan
WASSP Brochure Series
As part of a Marketing Action Plan, all businesses need to create sales and marketing material. This includes items like brand ID, a website, collateral (brochures, etc) and so on.
One of our most interesting (and challenging) collateral projects this year was a series of brochures for a FURUNO company, NZ marine technology leader ENL, and their game-changing, globally successful WASSP Multibeam Sounder.
The WASSP Multibeam Sounder maps the seafloor in 3D and in real-time to reveal reefs, fish, wrecks and more. WASSP is a real New Zealand success story of Kiwi ingenuity. Its market is truly global and includes commercial fishing, surveying and superyachts. ENL needed a series of brochures for international trade shows and to present to large European customers. Strategically structured, well-written, beautifully designed and printed on quality stock, these brochures sell the benefits of WASSP and help position the brand as innovative, top quality and a global leader.