Business Positioning
Kiwifruitz
Kiwifruitz is NZ’s largest processor and exporter of high-quality kiwifruit puree, seeds and skins. They came to us specifically for our Business Positioning service. Director Grant Jeffrey understood the value of Business Positioning (BP). But he also knew that by being so close to the business, he needed an outside perspective to articulate what made Kiwifruitz unique. As a result of the BP process, we established the company’s essence as ‘The World’s Best Kiwifruit and Seeds’. Grant and the Kiwifruitz management team have embraced their BP and are using it everywhere they can.
Key outcomes
The essence leads all marketing material
The BP is used to communicate to staff the company’s WHY
The Brand Temple Pillars are now inspirational posters strategically placed around Kiwifruitz to communicate internally what staff need to deliver on every day
The Business Positioning and Brand Temple content forms the basis of the company profile, which is used when selling to local and overseas customers
OUR 9 KEY MARKETING SERVICES
Could you use some of our 9 key marketing services? To discuss your options, please get in touch.
