Advertising and Promotion

Best Trade Show

Hampden

Hampden is New Zealand’s leading high-security and perimeter protection specialists. They were looking for a new marketing partner and were referred to us because we could provide a service better suited to their needs.

Hampden were also very keen to showcase their products and services at a suitable tradeshow. We identified Facilities Integrate 2019 as an excellent fit as it had a very strong focus on security. We drew on our extensive trade show experience and put together a trade show plan. We designed the Hampden stand, with backdrop, video and printed product handouts. Hampden also bought in several impressive product samples, including a fully functioning Automatic Bollard.

We sent out an eDM to Hampden’s database prior to the show opening. But we didn’t stop there. To generate leads, we put together a promotion in which show attendees could go in the draw to win a prize if they booked a free consultation with Hampden.

By attending the show, Hampden raised brand awareness and got some excellent leads that they are following up on. They are now looking forward to Facilities Integrate in 2020.