Advertising and Promotion

Best Public Relations

Misty Meadows and Seven Sharp

Misty Meadows is a bio-dynamic farm specialising in organic beef ‘from Paddock to Plate’. It is a start-up concept established by owner, Taryn Lunny. Families and individuals can buy a calf and Misty Meadows raise it on lush pasture for two years, then a qualified butcher prepares the animal into top-quality cuts delivered freezer-ready to the customer’s home.

Because we knew Paddock to Plate was the right kind of news story that would interest Seven Sharp, we reached out to the show’s planning producer with a story outline. Seven Sharp came back to us almost immediately and quickly picked up the piece. Within two days they were on the farm with a camera crew and reporter. Right Hand Man also attended the shoot, and we are talking with Seven Sharp about follow-up stories as the cattle grow.

It was a great piece of PR for this start-up business (to give you an idea, Seven Sharp’s average September audience was 91,000 people aged 25-54). As a result, Taryn sold two calves almost immediately and made many useful contacts.